The Psychological Motivations of the Zine Publisher by Fred WrightZine publishers create their publications because
of the psychological need to produce and consolidate a sense
of identity for themselves, an impulse that operates simultaneously
in the Lacanian* registers of the Symbolic, Imaginary, and Real. Symbolic In
the register of the Symbolic, the name of the zine may function
as a master signifier for the zine publisher. The zine's name
often becomes attached to the name of the zine publisheras
in the case of Aaron, publisher of Cometbus,
who is known in the zine community as "Aaron Cometbus"and,
consequently, the zine publisher alters his or her place in the
Symbolic order. By taking a pseudonym, many zine publishers,
such as the Rev. Randall Tin-ear and G.K.M.S., more actively
shift their positions in the Symbolic order as well, often creating
entirely new identities for themselves in the pages of their
zines. By creating a new identity in the Symbolic order, the
zine publisher is able to achieve moreor perhaps merely
differentrecognition from the Symbolic Other and may feel
more loved or powerful, or gain a sense that his or her life
is invested with more meaning. Furthermore, in
contemporary American society, mainstream media often function
as a literal Symbolic Other, bestowing recognition on individuals
and determining meaning in the Symbolic order. By publishing
a zine, the zine publisher not only achieves recognition from
the media for his or her activity but also becomes part of the
media, since zines, although low on the media food chain, are
a mass medium. Thus zine publishers may feel less alienated from
the realm of the Symbolic in that by publishing the zine they
now have access to the voice of the Symbolic other, and consequently
have more control of the production of meaning in the Symbolic
order. Imaginary In
the Imaginary register, zines may also serve as a method for
the zine publisher to reconstruct or reinforce his or her identity,
at the level of the body ego. Lying at the core of the Imaginary
order, the body ego is based not only on internal bodily sensations
but also on identifications with external images of the human
body. Thus although it is internal, the body ego in many ways
remains dependent upon external stimuli. Examples of this
dependency include a child claiming he or she has been struck
after watching another child get struck, and spectators of sporting
events mimicking the actions of the participants. Similarly,
the discomfort or fascination felt upon observing one's image
in a funhouse mirror is caused by the discordance between the
image in the mirror and that of one's internal body ego. Images of the human
body in zines have similar effects for zine publishers. By shaping
or distorting images of the human body, zine publishers can reinforce
or alter their body egos. In Asshole Weekly, for example, the
anonymous publisher illustrates the issue with numerous crude
ink drawings of the human form. Barely evolved beyond stick figures,
the images suggest body ego identifications of the most rudimentary
kind, manifesting at the level of the body ego the nihilistic
and irreverent attitude that pervades the zine as a whole. The images of the
human form in Asshole Weekly suggest a raw, almost unformed body
ego, a body ego challenging all but the most basic contours of
the human form. The presentation of such images in the zine enables
the zine publisher to reinforce or alter his or her own body
ego and to express and thus mitigate anxiety and vulnerability
at the level of the body ego. The appearance
of the "body of the text" in zines often has a similar
function. Text in zines may appear sloppy or messy, with crossouts,
typos, and misspellings appearing unedited. Text and image often
blur together. Parts of the text may be entirely unreadable or
diverge significantly from conventional printing standards. Again,
such textual appearance expresses and thus helps to assuage the
publisher's body-ego desires or vulnerabilities. Real In
the register of the Real, the zine often operates as an object
a for the zine publisher. First of all, the zine may serve as
the embodiment of all the publisher desires, and the zine publisher
may believe that publishing the zine will fulfill his or her
ultimate desire. Therefore, the zine may be an achievement for
the zine publisher of utmost, almost overpowering proportions. In another aspect
of the object a, the zine publisher may believe that the zine
will not just fulfill the zine publisher's lack, but also (or
instead) fulfill the lack of the Other. The zine publisher may
believe his or her zine embodies a style or force that will fill
the Other's lack. The zine publisher may also publish the zine
to antagonize the Symbolic Other, in which case the zine may
serve as an object a that escapes assimilation by the Symbolic
Other. Zine publisher Michael Diana, who was prosecuted for obscenity
in Florida, seems to use his zine Boiled Angel in this manner,
presenting extremely vivid and detailed illustrations of figures
engaging in rape, murder, and mutilation. In such instances,
the zine represents in the Real the sacred kernel of the publisher's
personality that no outside force can ever hope to colonize,
and the publication of the zine may be a testimony to this kernel. By inter-articulating
the Symbolic, Imaginary, and Real dimensions of the publisher
s identity, the zine functions as an instance of the Lacanian
Borromean knot through which human subjects experience a sense
of substance and self-consistencythat is, identity. The
heightened sense of identity produced by this function explains
the great attraction of zine publishing for so many peopleparticularly
during adolescence, when the need to consolidate Symbolic, Imaginary,
and Real forces into a unified identity is felt most acutely.
Fred Wright is a doctoral
student in English at Kent State University. He studied zines
for his master's thesis, which he distributes as a zine called
This Document Will Self-Destruct in 30
Seconds. He also plays guitar in a punk rock band called
the Go-Go-Bots, reviews zines for Zine World and publishes a
zine called drinkdrankdrunk.
French
psychoanalyst Jacques Lacan paid close attention to language
as a determining force in the lives of human beings. His division
of human subjectivity into the registers of the Symbolic, Imaginary,
and Real are useful tools when exploring the complex relationship
between human beings and language evidenced in zines.
Copyright 1996 Journal for the Psychoanalysis
of Culture & Society. Posted with permission. For more information,
write Mark Bracher
of Kent State University. return
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